Key skills
CRMSales
About this role
Role Overview
- Drive sales of the Authentic Wine & Spirits portfolio
- Strive to exceed assigned quarterly and annual sales objectives and KPI’s
- Increase territory distribution, focus on core brands
- Maximize opportunities across all channels amplifying brand sales in top selling stores, focus on cold box and shelf placements
- Organize trade days for supplier and manager visits in accordance with AWSM best practices
- Pitch quarterly programming and work with private retail chain store managers to execute programs
- Set 6 week route plan to maximize efficient coverage of territory
- Record and manage daily activities through CRM system ensuring accurate records
- Maintain accurate and current account data base through CRM
- Participate in trade shows, supplier dinners and events as required
Requirements
- Completed a minimum of WSET level 1
- College or university degree in business/sales/marketing preferred
- Minimum 2 years of outside sales experience
- Expert knowledge of the liquor industry (wine and spirits products as well as governmental policy and regulations)
- Successful completion of wine and spirit courses is desirable and will be required if hired.
Benefits
- Medical, dental, RRSP and other benefits after a qualifying period
- Base salary plus incentive bonus and car allowance commensurate with experience
- Business related expenses are also covered