Own the experimentation pipeline – Build and manage a rigorous, high-velocity testing framework to identify, prioritise, and execute growth experiments across a wide range of potential new channels.
Launch and scale new channels – Take validated ideas from initial test to fully-fledged acquisition channels, developing the playbook, managing budgets, and building the business case for further investment.
Manage the full experiment lifecycle – Run the end-to-end process for each test: from hypothesis generation and financial modelling to creative briefing, technical setup, execution, and post-campaign analysis.
Champion disciplined measurement – Define clear "kill or scale" criteria for every experiment.
Manage an experimentation roadmap – Own and deploy a dedicated seven-figure experimentation budget, allocating capital efficiently to the highest-potential opportunities and reporting on portfolio performance.
Partner cross-functionally – Work hand-in-hand with data to design tests, creative to produce bespoke assets, product to build required landing pages, and finance to model potential outcomes.

Strong experience in a growth, performance, or user acquisition role within a fast-growing tech or DTC company.
Direct experience in launching and scaling new channels is essential.
Hypothesis-driven and deeply analytical.
A T-shaped marketer with a broad understanding of many channels but a deep, hands-on expertise in at least one or two (paid social, search, affiliates, etc.).
Resourceful and biased to action.
Fluent in data analysis.
An excellent project manager, able to juggle multiple experiments and stakeholder relationships simultaneously without dropping the ball.
A compelling communicator who can build a powerful narrative around data to influence decision-making and secure buy-in for new initiatives.

Performance Marketing Manager

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