Own campaign operations: You will act as the primary operator in Blueshift. You will handle the end-to-end production of email campaigns, including setup, quality assurance (QA), deployment scheduling, and reporting.
Execute on strategy: Partner with the Senior Lifecycle Marketing Manager to operationalize the lifecycle & retention roadmap. You will own the translation of high-level strategies into actionable project plans and live campaigns while contributing your own insights to refine the strategy.
Segmentation & targeting: Translate campaign goals into precise audience segments. You will manage list maintenance and handle the technical setup of audience segments within Blueshift.
Performance monitoring and analysis: Monitor campaign results and digest data to provide actionable insights. You will report on what’s working and suggest tactical improvements to optimize engagement and conversion.
Content & copy execution: Write compelling copy and build campaigns based on the content calendar. You will conceptualize content plans and execute messaging, ensuring alignment with our brand voice.
Manage external resources: Coordinate with external agency stakeholders, managing their billable time and ensuring deliverables meet our standards and timelines.
Champion best practices: Ensure all communications adhere to email marketing best practices, including global compliance, privacy laws, and deliverability standards.

Experience: You have 3 to 4+ years of experience in lifecycle or email marketing, ideally within a subscription business, ed-tech, e-commerce, or direct-to-consumer (DTC) brand.
Platform proficiency: You are an expert in execution. You have deep experience with ESPs such as Blueshift (preferred), Braze, Klaviyo, or similar platforms, and are comfortable setting up complex campaigns and audiences.
Operational mindset: You are solution-oriented and organized. You excel at taking a concept and figuring out the technical steps required to make it a reality.
Data literacy: You are comfortable digesting data and turning it into clear reports and project plans. You use analytics to inform your daily decisions.
Creative & strategic thinker: You’re able to turn lifecycle challenges into compelling creative solutions—using storytelling, content strategy, and strong copywriting to guide members through their journey.
Technical proficiency: You are proficient in working with responsive HTML email templates to make updates and alterations. While you are not expected to develop from scratch, you must be comfortable navigating code to troubleshoot rendering issues and ensure design fidelity.
Collaborative and cross-functional spirit: You thrive working in a supporting and cross-functional role, executing on a shared vision while offering your own creative and tactical ideas to the team.

Lifecycle Marketing Manager – Flexible Contract

Key skills