Develop & Execute Performance Strategies: Create full-funnel performance marketing strategies across Meta, Google, TikTok, Snapchat, and specific platforms to achieve KPIs (ROAS, CPA, sales, conversions).
Manage Paid Media Campaigns: Oversee media buying, execution, and optimization across all digital platforms for D2C and marketplace sales.
Marketplace Advertising: Manage Amazon Ads, Noon Ads, and other marketplace tools to increase visibility, traffic, and sales.
Performance Monitoring & Optimization: Track campaign results daily, reduce CPR, scale high-performing campaigns, and maximize ROI.
Data Analysis & Reporting: Analyze performance through analytics dashboards, prepare weekly/monthly reports, and provide insights for continuous improvement.
A/B Testing & Creative Optimization: Conduct testing on creatives, audiences, and landing pages to improve conversion rates and performance efficiency.
Budget & Cross-functional Collaboration: Optimize ad spend, align with marketing, sales, and creative teams, and contribute to budget planning and campaign alignment with launches and promotions.

Bachelor’s degree in Marketing, Business, Data Analytics, or related field
5 years of experience in performance marketing or digital acquisition roles in FMCG, healthcare, or consumer brand
Proven experience in running successful ROI-driven campaigns across Meta, Google, TikTok, and Snapchat (KSA focus is a plus).
Strong analytical skills with proficiency in Google Analytics, Meta Ads Manager, Google Tag Manager, and Data Studio.
Experience with pixel setup, event tracking, and conversion API integrations is a plus.
Strong communication and reporting skills, with the ability to translate data into actionable business insights.

Digital Marketing Performance Lead

Key skills