Define and execute multichannel CRM strategies (email, push, WhatsApp, in-app).
Plan, create, and optimize automated lifecycle journeys across the customer lifecycle (onboarding, activation, retention, cross-sell, reactivation).
Develop advanced segmentations based on behavior, value, frequency, propensity, and other data signals to maximize results.
Lead the design and execution of A/B tests and experiments, focusing on continuous improvement of CRM and CRO KPIs.
Monitor and analyze metrics such as open rate, CTR, conversion, churn, LTV, incremental revenue, and ROI.
Contribute strategic insights to commercial campaigns, product launches, and growth initiatives.
Create and manage communication workflows and high-volume promotional campaigns.

Education: Bachelor’s degree in Economics, Engineering, Business Administration, Mathematics, Statistics, or related fields.
Analytical orientation: Ability to work with large volumes of data, strategic business vision, and autonomy to make complex decisions based on financial impact.
Logical reasoning: Ability to break down complex problems into manageable parts and propose effective solutions.
Interpersonal communication: Ease interacting with commercial and product teams to ensure alignment and collaboration.
Proactivity and hands-on mindset: Execution-oriented profile, results-focused, and willing to handle operational demands.

Be part of a company recognized as an industry expert;
Join a team of professionals passionate about exploring the world of technology and enabling others to travel;
Work on a team that leverages technology as a path to innovation and the creation of opportunities;
Develop your career in a competitive and challenging environment.

Senior CRM Marketing Analyst

Key skills