Senior Digital Marketing Executive

Role Overview

• Digital Strategy & Product Management: Own and drive the end-to-end digital presence and performance of assigned products.
• Content & Communication: Lead product messaging and content creation across social media, e-commerce, and D2C platforms.
• Performance Marketing: Manage paid campaigns (social/search), track KPIs, and optimize ROI.
• E-commerce & Sales Growth: Manage and expand digital sales channels, marketplaces, and D2C platforms.
• Influencer & Partnership Management: Identify, collaborate with, and monitor influencers, KOLs and digital partners.
• Budget Management: Plan, monitor, and optimize marketing budgets for maximum ROI.
• Cross-functional Collaboration: Coordinate with sales, trade, design, performance, and agencies for aligned execution.

Requirements

• Bachelor’s degree in Marketing, Business, Digital Media, or a related field. Minimum of 5 years of experience in digital marketing with hands-on performance and e-commerce management.
• Minimum of 5 years of experience in digital marketing with hands-on performance and e-commerce management.
• Proven experience managing Amazon, Noon, and D2C platforms.
• Strong knowledge of social media advertising, Google Ads, and analytics tools.
• Medical, pharmaceutical, or nutraceutical industry experience is a strong plus.