Senior Marketing Manager – Growth

Role Overview

• Own the master promotions calendar across all Scalable offers, including paid workshops, webinar campaigns, enrollment windows, and evergreen funnels. Sequence promotions so they don’t collide, keep every team aligned on timing and deliverables, and ensure nothing launches late or half-built. When three campaigns are in motion at once, you’re the one who knows where everything stands.
• Manage and grow Scalable's email list (45K newsletter subscribers + 65K house list), treating it as a primary revenue channel, not a broadcast tool.
• Write and deploy conversion copy for landing pages, email campaigns, paid workshops, webinar funnels, and sales sequences — ensuring every asset is sharp, founder-resonant, and built to convert.
• Architect and optimize the full conversion funnel from traffic source through registration, show-up, application, and booked call — identifying leaks and driving systematic improvements at each stage.
• Own paid media strategy in close collaboration with our internal media buyer, directing creative angles, audience targeting, messaging, and budget allocation across a $100K+/month Meta and Google budget.
• Direct the Revenue Operations Manager on funnel builds, landing page architecture, and automation logic — providing copy and strategy so they can execute efficiently.
• Align with the Senior Content Strategist on conversion messaging, ensuring organic content and paid acquisition tell a consistent story.
• Report on key marketing performance metrics in weekly marketing and team lead meetings, using data from the Growth Dashboard and Company Scorecard to drive optimization decisions.
• Use HubSpot's lead scoring system to track, qualify, and improve lead quality through the MQL pipeline.

Requirements

• 6+ years of experience in growth marketing, demand generation, or conversion marketing, with a specific focus on funnel optimization, paid acquisition, and email revenue generation.
• Direct experience marketing to founders, SMB owners, or entrepreneurial audiences — you understand how this buyer thinks, what moves them, and what makes them scroll past.
• Proven experience inside a high-ticket coaching, consulting, mastermind, or info-product business — you've seen this conversion model before and know how it works end-to-end.
• Demonstrated ability to collaborate on and optimize a $100K+/month paid media budget across Meta Ads and Google Ads, with real accountability for CAC and ROAS outcomes.
• Strong conversion copywriting skills — you write email campaigns, landing pages, and ad copy that actually convert. This is not a nice-to-have; writing is core to this role.
• Proven track record managing and monetizing a 10,000+ person email list, using segmentation, behavioral triggers, and lifecycle sequences to drive pipeline and revenue.
• Experience building and optimizing high-ticket conversion funnels — webinars, paid workshops, VSLs, application funnels — with command of the metrics at each stage.
• **HubSpot mastery **— workflows, sequences, lead scoring, contact properties, reporting, and pipeline management. There is no ramp time available for learning this from scratch.
• AI fluency — you use AI tools daily to write faster, test more, and move quicker. This is a competitive advantage we expect you to bring on Day 1.
• Strong collaboration and communication skills, with experience directing execution partners (media buyers, ops managers, designers) toward clear conversion outcomes.

Nice to Haves

• Experience with Elementor for landing page copy implementation and layout direction.
• Familiarity with Spiffy or similar cart/checkout solutions for high-ticket offer flows.
• Background in the founder education or business growth space — you've consumed the content we create and understand why it resonates.
• Experience managing or activating a large newsletter as a primary acquisition channel.
• Comfort presenting marketing performance data to leadership and cross-functional teams with clear, insight-driven recommendations.

Benefits

Full-time employees are eligible for health and welfare benefits including:

• Competitive Salary + Performance-Based Compensation
• Health, Dental, + Vision Insurance
• HSA Plan with Company Matching (for eligible HDHP enrollees)
• Company-Paid Telemedicine Plan
• Company-Paid Mental Wellness, Financial Wellness, + Legal Counseling Services
• Company-Paid Life and Disability Insurance
• Unlimited PTO
• 401K Plan with Company Matching
• Parental Leave
• And more...