Own paid social strategy, budget allocation, and performance optimization across LinkedIn, Meta, Reddit, YouTube, and CTV
Translate campaign briefs and audience segments into channel-specific plans with clear performance benchmarks and ROI targets
Define the experimentation roadmap spanning creative, messaging, CTAs, audiences, and formats
Build forecasts for campaign performance including expected pipeline contribution and conversion benchmarks
Execute campaigns end to end: build, launch, monitor, and optimize across all paid social platforms
Write creative briefs and partner with designers and content to develop assets that perform
Interpret performance data, identify what's working, and make fast decisions on optimization and budget reallocation
Experiment with new formats, placements, and emerging channels to drive growth
Create repeatable campaign motions and document playbooks that scale
Work closely with content, lifecycle, creative, and web to ensure paid social activities ladder into broader campaign goals
Partner with sales leadership on lead quality, routing, and SDR follow-up alignment
Deliver regular performance reporting and executive-level insights on channel ROI and funnel contribution

4+ years of experience in paid social, growth marketing, or performance marketing in B2B SaaS or tech
Deep hands-on expertise across LinkedIn, Meta, and Reddit.
Proven ability to own strategy and execution simultaneously without dropping either
Strong analytical skills. You can build a forecast, read a funnel, and make optimization calls from data.
Experience working with creative and content teams to develop high-performing assets
Clear, confident communicator who can present performance and recommendations at the leadership level
Autonomous and accountable. You do not need someone to tell you what to do next.

Paid Social Marketing Manager

Key skills