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Paid Social Marketing Manager at Iru | JobVerse
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Paid Social Marketing Manager
Iru
Website
LinkedIn
Paid Social Marketing Manager
Miami, Florida, United States of America
Full Time
2 hours ago
No Visa Sponsorship
Apply Now
Key skills
Performance Optimization
SaaS
Leadership
Sales
About this role
Role Overview
Own paid social strategy, budget allocation, and performance optimization across LinkedIn, Meta, Reddit, YouTube, and CTV
Translate campaign briefs and audience segments into channel-specific plans with clear performance benchmarks and ROI targets
Define the experimentation roadmap spanning creative, messaging, CTAs, audiences, and formats
Build forecasts for campaign performance including expected pipeline contribution and conversion benchmarks
Execute campaigns end to end: build, launch, monitor, and optimize across all paid social platforms
Write creative briefs and partner with designers and content to develop assets that perform
Interpret performance data, identify what's working, and make fast decisions on optimization and budget reallocation
Experiment with new formats, placements, and emerging channels to drive growth
Create repeatable campaign motions and document playbooks that scale
Work closely with content, lifecycle, creative, and web to ensure paid social activities ladder into broader campaign goals
Partner with sales leadership on lead quality, routing, and SDR follow-up alignment
Deliver regular performance reporting and executive-level insights on channel ROI and funnel contribution
Requirements
4+ years of experience in paid social, growth marketing, or performance marketing in B2B SaaS or tech
Deep hands-on expertise across LinkedIn, Meta, and Reddit.
Proven ability to own strategy and execution simultaneously without dropping either
Strong analytical skills. You can build a forecast, read a funnel, and make optimization calls from data.
Experience working with creative and content teams to develop high-performing assets
Clear, confident communicator who can present performance and recommendations at the leadership level
Autonomous and accountable. You do not need someone to tell you what to do next.
Benefits
Competitive salary
Hybrid work environment (3 days in office per week)
100% individual and dependent medical + dental + vision coverage
401(K) with a 4% company match
20 days PTO
Iru Wellness Week the first week in July
Equity for full-time employees
In-office lunch stipend provided
Up to 16 weeks of paid leave for new parents
Paid Family and Medical Leave
Modern Health mental health benefits for individuals and dependents
Fertility benefits
Working Advantage employee discounts
Onsite fitness center
Free parking
Exciting opportunities for career growth
Apply Now
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