Develop and lead performance marketing strategies to achieve business growth and revenue targets
Oversee the planning and execution of digital campaigns across paid search, social, display, and other performance channels
Define and monitor key performance metrics, ensuring optimization for ROI and efficiency
Collaborate with cross-functional teams to align performance marketing efforts with broader business goals
Manage budgets, allocate resources effectively, and identify opportunities to improve cost efficiency
Drive innovation by testing new channels, tools, and approaches to enhance campaign performance
Build relationships with external agencies and vendors to ensure high-quality execution and alignment
Lead and mentor the performance marketing team to drive high-impact results and professional growth

10+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
10+ years of marketing experience, including 5+ years in lifecycle, CRM, or retention marketing — with demonstrated experience managing managers and multi-squad teams
Proven experience leading lifecycle strategy at enterprise scale, with demonstrated impact on engagement, retention, and revenue KPIs
Deep expertise in behavioral segmentation, triggered messaging, lifecycle automation, and personalization at scale
Strong fluency in martech platforms (Braze or equivalent), CDPs, and the technical infrastructure that powers lifecycle execution
Demonstrated ability to influence cross-functional decisions at VP and C-suite level, including product roadmaps, martech investments, and org design
Experience defining measurement frameworks and working with analytics teams to establish lifecycle attribution and incrementality standards
Track record of building and scaling high-performing teams through periods of organizational change
Highly analytical, with the ability to synthesize complex performance data into clear strategic narratives and actionable next steps
Financial services or fintech experience preferred
Bachelor's degree or equivalent work experience required

Director, Venmo Lifecycle Marketing

Key skills