Shape and guide the creation and development of patient‑facing paid advertising campaigns, setting creative direction through insights, briefing, casting, agency collaboration, and feedback across full‑funnel assets—from TV and audio to online video, display, and paid placements.
Own select, high‑impact content initiatives end‑to‑end, from concept through launch and iteration, while partnering closely on larger, enterprise‑level DTC campaigns.
Oversee campaign coordination and delivery by managing asset plans, trafficking documents, timelines, and cross‑team handoffs.
Partner closely with Media, Analytics, and Channel teams to ensure paid content is designed to perform across formats, placements, and stages of the funnel.
Use market research, performance data, and engagement insights to inform creative decisions, recommendations, and ongoing optimization across content and campaigns.
Identify new claim opportunities based on emerging clinical evidence and market research, translating complex information into clear, compelling, patient‑friendly messaging.
Collaborate with MLR and cross‑functional teams to ensure content is reviewed, approved, and launched efficiently.

7–10 years of experience in marketing, brand, or campaign development.
Hands-on experience shaping creative work and contributing to integrated campaigns.
Experience developing full-funnel campaigns across channels such as TV, audio, digital, display, and more.
Strong creative judgment, grounded in insights and performance data.
Comfortable partnering with agencies and cross-functional teams, providing thoughtful feedback, aligning stakeholders, and moving work forward in a fast-paced environment.
Highly organized and detail-oriented, with the ability to manage complex timelines, assets, and deliverables while maintaining a clear view of the bigger picture.
Comfortable working in a regulated or complex environment, balancing speed, creativity, and compliance (healthcare experience is a plus).
Strong communicator and collaborator, able to build trust and work effectively across teams.
Motivated by raising the bar on creative quality, supporting strong partnerships, and contributing to a positive, high-performing team culture.

A front row seat to life changing CGM technology.
Learn about our brave #dexcomwarriors community.
A supportive, high-performing team that values, rigor, curiosity, and smart risk-taking.
A full and comprehensive benefits program.
Growth opportunities on a global scale.
Access to career development through in-house learning programs and/or qualified tuition reimbursement.
An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.

Marketing Manager – North America DTC Creative Campaigns

Key skills