Developing a deep understanding of our partners' audiences and our products to deliver targeted and effective data-driven marketing recommendations across the customer journey for your portfolio of partners
Planning, localizing and delivering on multi-channel marketing strategies and optimizations, with a significant focus on email marketing and mobile messaging
Delivering on front-end content optimization and testing initiatives, working closely with Product to improve conversion across digital touchpoints
Collaborating with Analytics to analyze performance metrics, optimize channels, and identify growth opportunities for your portfolio of partners
Partnering with the Creative team to develop compelling marketing assets, providing strategic input on messaging, design requirements, and performance objectives
Contributing channel best practices and learnings and developing playbooks to drive continuous improvement across your portfolio
Requirements
5+ years of experience in B2C marketing and a proven track record of achieving performance targets
Excellent communication (oral and written) and presentation skills
Strong analytical mindset with experience extracting insights from data to drive strategy and create compelling narratives
Adaptable and self-motivated problem-solver who thrives in dynamic and ambiguous environments
Strong project management skills to handle multiple initiatives simultaneously while maintaining attention to detail
Results-oriented with a focus on achieving measurable outcomes and KPIs
BA/BBA/MBA in Business or Marketing or a related field