Growth Marketing Manager, CRO & Lifecycle

Fieldwire by Hilti is seeking a hands-on, data-driven Growth Marketing Manager to own conversion rate optimization, website performance, and lifecycle marketing. The role involves optimizing website experience, improving conversion rates, and building lifecycle marketing programs to enhance user engagement.

Responsibilities:

• Owning and optimizing Fieldwire’s website experience, improving messaging, navigation, and conversion across high-traffic pages including the homepage, demo request flows, and key product pages
• Analyzing and improving visitor-to-signup and visitor-to-demo conversion rates by identifying friction points and implementing data-driven improvements to forms, CTAs, and user journeys
• Building and scaling lifecycle marketing programs (lead nurture, onboarding, re-engagement, and activation) with a focus on turning engaged leads into pipeline
• Designing and running an experimentation framework across website and lifecycle channels, owning the test roadmap and translating results into actionable iteration
• Partnering with Content manager to ensure high-value content is effectively distributed and activated across email and owned channels
• Supporting digital improvements for CrewCenter, Fieldwire's sister brand, contributing to website and funnel strategy as scope allows
• Contributing to international growth efforts by helping adapt and scale website and lifecycle strategies across our key non-English speaking markets
• Providing regular reporting on website, funnel, and lifecycle performance, surfacing insights and recommendations to the broader team
• Working cross-functionally with Product Marketing, Sales, Revops, and Design to ensure alignment across messaging, funnel performance, and campaign execution

Requirements:

• Bachelor's degree in Business, Marketing, or similar field
• 3-5 years work experience in digital or growth marketing at a B2B SaaS company, with demonstrated ownership of CRO, website, or lifecycle programs—not just support
• Hands-on experience with Marketo or a comparable marketing automation platform
• Experience with A/B testing tools and a structured approach to experimentation
• Proficiency with analytics platforms (GA4, Amplitude, Mixpanel, or similar) and comfort translating data into decisions
• Comfortable operating independently in a fast-paced environment where priorities shift and not everything is defined for you
• Experience optimizing signup flows, demo funnels, or onboarding journeys in a product-led or hybrid GTM context
• Exposure to international marketing efforts (especially Germany & France), localization workflows, and multi-market campaign execution
• Experience working across multiple brands or business units simultaneously
• Knowledge of the construction industry, with understanding of how jobsites and project teams operate so you can speak their language