Business Development Representative

Role Overview

• Lead Management & Qualification-50%
• Developing a pipeline of qualified campaign leads generated through strategies led by the Foods Connected Marketing team.
• Own the process of engaging MQLs, nurturing them to SQLs, and conducting initial qualification of SQLs.
• Understand and apply HubSpot lifecycle stages to ensure accurate lead progression and reporting.
• Monitor buyer intent signals and prioritise outreach based on engagement and readiness to buy.
• Collaborate with Marketing to optimise lead handoff and campaign follow-up.
• Utilisation of tools to manage campaign effectiveness and track progress via CRM (HubSpot, Zoom Info and LinkedIn Sales Navigator).
• Researching prospective accounts in targeted markets, including but not limited to; retailers, food manufacturers and food service businesses.
• Fully understand the Foods Connected software solutions to a high level which allows initial engagement with prospective customers.
• Sales Operations & Data Hygiene – 20%
• Maintain accurate and complete data in HubSpot, ensuring compliance with SOPs.
• Support reporting on key sales metrics, including lead conversion rates, pipeline velocity, and campaign performance.
• Assist in identifying process improvements for CRM usage and lead management workflows.
• Utilize AI-driven features in HubSpot and other platforms to improve lead scoring, intent detection, and workflow automation.
• Outbound Strategy & Business Development – 30%
• Ability to qualify and prioritise prospects by working across our Business Development and Marketing teams.
• Follow SOPs in relation to updating our CRM platform HubSpot and managing the sales lifecycle from initial outreach to engagement with the Business Development team.
• Research prospective accounts in targeted markets (retailers, food manufacturers, food service businesses).
• Where possible, leverage buyer intent data to develop targeted outbound strategies.
• Partner with senior Business Development team members to prepare demos and progress qualified opportunities.
• Work toward KPIs related to lead generation, engagement, and conversion.

Requirements

• 2+ years’ experience in a similar role interacting with a CRM system such as HubSpot, as well as experience with LinkedIn Sales Navigator
• Experience using a contact database such as Zoom Info to build lists in the CRM
• Prior experience with the Software or Food industry
• Familiarity with AI-powered sales enablement tools and ability to apply AI insights to outbound strategies.

Benefits

• Competitive Base Salary
• Clear Career Progression
• Generous Holiday Package
• 25 Days + 10 Public Holidays
• Secure Company Hardware
• Private Healthcare & 401k