APAC Marketing Communications Manager

Role Overview

• Propose, plan, and execute E2E integrated marketing communications campaigns aligned with APAC business and marketing objectives
• Develop campaign strategies, messaging frameworks, and communication plans across multiple channels (digital, events, content, nurture, social)
• Oversee the production and deployment of marketing communications assets and campaigns across APAC markets
• Manage timelines, workflows, and quality assurance to ensure seamless execution
• Collaborate with internal teams (marketing, sales, medical, regulatory) and external agencies to deliver integrated programmes
• Define KPIs and success metrics for campaigns (e.g. engagement, lead generation, pipeline contribution)
• Monitor, analyse, and report campaign performance, providing actionable insights and optimisation recommendations
• Influence allocation of budget to maximise campaign effectiveness and ROI
• Partner with regional and country marketing teams to align priorities and execution plans
• Guide stakeholders on best practices in marketing communications and campaign execution.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 7–10 years of experience in marketing communications, integrated marketing, or demand generation, preferably within B2B, healthcare, or MedTech industries
• Proven experience in planning and executing end-to-end integrated marketing campaigns across multiple channels (digital, events, content, and nurture)
• Strong understanding of marketing automation and CRM platforms (e.g. Eloqua, Salesforce)
• Experience working across multiple markets in APAC, with the ability to balance global strategy and local market needs
• Demonstrated ability to manage cross-functional stakeholders (e.g. sales, medical, regulatory) and external agencies
• Experience in performance tracking, reporting, and optimisation, including KPI development and campaign analytics
• Strong project management skills, with the ability to manage multiple priorities and deliver in a fast-paced environment
• Excellent communication and influencing skills, with the ability to align diverse stakeholders.

Benefits

• No specific benefits mentioned.