Managing the development and evolution of marketing tooling, enabling scalable, data-driven marketing execution
Supporting the EME Product Marketing team in delivering against the global marketing roadmap
Driving efficiency, personalization, and streamlined engagement by leveraging AI technologies
Partnering closely with Product, Technology, Data & Analytics, Sales and Marketing
Positioning Marketing tooling and AI functionality as a central driver of marketing effectiveness
Accelerating content production, enhancing targeting precision, and optimizing go-to-market campaigns across the customer journey

Bachelor’s degree in Marketing, Business, Data Science, Communications, or a related field
Solid data literacy; experience with AI-enabled marketing tools; comfort working with data sets
Familiarity with Jasper (content generation), Braze (customer engagement), Pendo (product analytics)
Experience with Salesforce, Looker/Mode, Snowflake, Google Analytics, Amplitude or equivalent analytics stack; marketing automation platform experience
Excellent written and verbal communication, strategic thinking, and ability to translate data-driven insights into compelling marketing narratives
Project management and ability to lead cross-functional initiatives
Governance and ethics awareness around AI use
Understanding of data privacy, consent management, and bias monitoring; ability to collaborate with Legal/Compliance on AI content and targeting approvals

Product Marketing Manager

Key skills