Senior Manager, Data Communications – Trends Expert

Role Overview

• Own the development of Whatnot's consumer research and trend report program, from concept and methodology through to media-ready packaging and launch
• Use AI tooling, platform data, seller behavior, and buyer trends to surface insights that are newsworthy, culturally relevant, and category-defining
• Partner closely with data, product, and category teams to identify stories hiding in the numbers and turn them into compelling narrative assets
• Build a cadence of trend moments – seasonal, cultural, and category-specific – that keep Whatnot in the media conversation year-round
• Build and own a recurring content franchise (blog, newsletter, or similar) that delivers original analysis on categories, seller economics, and the live commerce industry
• Shape story angles that are grounded in data and resonate with media and consumers
• Identify opportunities to insert Whatnot into broader cultural and industry conversations with data-backed POVs
• Develop press materials including pitch angles, backgrounders, and talking points anchored in research and insights
• Serve as an on-the-record spokesperson for Whatnot on consumer trends, category stories, and live shopping culture, representing the brand with press, on camera, and at events
• Translate platform data and buyer/seller insights into sharp, quotable narratives that position Whatnot as the definitive voice on what's trending and what's next
• Build and maintain credibility with journalists as a go-to expert source on consumer behavior, live commerce, and the communities that shop on Whatnot

Requirements

• 7-10+ years of PR, communications, or journalism experience, with a strong track record in communications and data storytelling
• Demonstrated experience developing and launching data-driven reports, trend studies, or research-backed earned media programs
• Strong analytical instincts: you're comfortable working with data sets and translating findings into narratives that resonate with press and consumers alike. You know what makes a compelling story and can identify newsworthy insights within data.
• Excitement for AI tools across research, data analysis and day-to-day work. You don't need to be an expert, but you're curious and want to get better.
• Experience working with media and editorial. Solid media relationships across consumer, lifestyle, and tech outlets, both traditional and new media are a huge plus.
• Exceptional writing skills: you can turn a data point into a headline and a trend into a story. Ability to translate data into clear, culturally relevant narratives that resonate with broad audiences
• Experience working in fast-paced, high-growth tech, marketplace, entertainment, or creator-driven companies
• Low ego, high output: you're as comfortable doing the work as you are shaping the strategy.

Benefits

• Offers Equity