Develop and execute data-driven content and channel strategies to drive both organic and paid growth;
Create and oversee production of high-quality, viral photo and video content tailored to different trends and audience behaviors;
Leverage AI tools to generate innovative content formats and enhance storytelling across social platforms;
Grow and engage active online communities by optimizing content for platform algorithms and leveraging influencer collaborations;
Analyze social media KPIs (engagement, reach, follower growth, CTR, conversions) using tools like Google Analytics, Hootsuite, or Sprout Social to inform ongoing strategy;
Collaborate closely with performance and brand teams to ensure social media efforts directly contribute to revenue and business goals.

Proven experience in SMM for large brands or digital products with an active audience
Strong understanding of marketing metrics and the ability to translate social media activity into measurable business growth
Hands-on experience in creating viral social media content, including high-quality photo and video production
Proficiency in AI-driven content creation tools and techniques
Demonstrated success in growing engagement and reach on different channels — including influencer marketing campaigns
Deep knowledge of social platform algorithms and how to optimize content accordingly
Experience working with social media analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social) to track performance against KPIs
Advanced English proficiency (C1+), both written and verbal.

REMOTE OPPORTUNITY to work full-time
Vacation 28 calendar days per year
7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave
Bonuses up to $5000 for recommending successful applicants for positions in the company
50% payment for professional training, international conferences, and meetings
Corporate discount for English lessons
Health benefits. According to the paychecks, if you are not eligible for corporate medical insurance, the company will compensate you with up to $ 1,000 gross per year per employee. This can be spent on self-purchase of health insurance or on doctor’s fees for yourself and close relatives (spouse, children)
Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in our offices or co-working locations. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years, according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years
Internal gamified gratitude system: receive bonuses from colleagues and exchange them for our merchandise, team building activities, massage certificates, etc.

Lead SMM Manager

Key skills