Implementation, configuration, and maintenance of analytics solutions and tracking setups, in particular with Google Analytics.
Ideally, knowledge of Adobe Analytics, Matomo, or eTracker.
Analysis of user behavior and deriving actionable recommendations to optimize websites and digital campaigns (e.g., conversion rate or funnel optimizations).
Building reports and providing recommendations tailored to the diverse needs of our clients.
Close collaboration with internal teams and clients to understand and implement individual requirements.
Independent planning and execution of A/B/n tests, for example with Adobe Target.
A workplace you can largely shape yourself and where you can set your own areas of focus.

Very good knowledge of implementing and using Google Analytics (client-side and server-side), including Tag Manager
Good to very good knowledge of A/B testing
Strong analytical thinking and the ability to interpret complex data and convert it into actionable insights
Team player with good communication skills to work effectively with various stakeholders and clients
Passion for digital marketing and a continuous drive for professional development
Strong interest in AI and the opportunities it enables (e.g., predictive analytics)
Curiosity and eagerness to try new approaches
German language skills at a minimum C1 level to advise our clients.

Tailored training and development opportunities through internal knowledge transfer as well as a training budget per area of expertise.
A fair home-office policy and flexible working hours.
A supportive work environment with weekly one-on-one meetings with your manager.
JobRad (company bike), public transport ticket, non-cash benefits, or Urban Sports Club membership can be part of your individual benefits package.
Enjoy team events, Christmas parties, and port-neo merchandise 🎉

Senior Analytics Specialist – Digital Media Tracking Expert

Key skills