About this role

Responsible for building and executing social media campaigns to attract high-net-worth investors.
Manage daily engagement across multiple social media platforms.
Create, edit, and schedule posts highlighting market insights and client success stories.
Run paid and organic campaigns targeting accredited investors and high-net-worth individuals.
Generate monthly analytics reports tracking impressions and engagement metrics.
Test creative variations and provide actionable recommendations.

2+ years managing social media for real estate, finance, or B2C brands.
Proven ability to turn engagement into leads independently.
Skilled in Canva, Adobe Suite (Photoshop/Premiere), CapCut, and Meta/Google Ads Manager.
Able to craft 60-second Reels that convert property visuals into investor-focused narratives.
Data-driven mindset: can analyze and explain engagement metrics beyond surface-level numbers.
Strong understanding of real estate investment principles (cap rates, cash-on-cash, 1031 exchanges) or rapid learning ability.
Operates with an ownership mindset: treats every lead and content piece as impacting business outcomes.
Comfortable working full-time, independently, and in a fast-moving remote environment.

Social Media Marketing, VA

Key skills