Own and drive marketing initiatives for the product suites, ensuring strategic prioritization, efficient execution, and measurable success
Lead and implement go-to-market strategies, as well as product growth and retention plans, for both existing and new products
Develop and execute customer segmentation, positioning, and messaging for the product line
Gather market intelligence, monitor competitive activity, and identify customer needs to inform marketing positioning and activities
Design, execute, and report on campaign performance with a data-driven, interactive approach, collaborating closely with other departments
Foster strong engagement and collaboration across teams to ensure activities are aligned with organizational goals
Create sales enablement and customer-facing content in partnership with the Marketing team and Product Management
Establish and support best practices in brand and product marketing.

10+ years of relevant experience
8+ years of product marketing experience, preferably in Insurtech and/or health IT industries
Background in B2B software-as-a-service environment
Strong cross-functional project management skills
Exceptional communication and influencing abilities, both written and verbal, with internal and external audiences
Expertise in go-to-market methodology and product marketing principles
Advanced skills in competitive market analysis
Ability to quickly and concisely create product content for both technical and non-technical audiences
Demonstrated success in driving adoption, growth, and tangible results for established and emerging products.

Medical, Dental and Vision – Coverage for employees, dependents, and domestic partners
Employee Assistance Program (EAP) – Confidential support for personal and work-related challenges
401(k) Plan – Includes a company matching program and profit-sharing contributions
Discretionary Bonus Program – Recognizing employee contributions
Flexible Spending Accounts (FSA) – Pre-tax savings for dependent care, transportation, and eligible medical expenses
Paid Time Off (PTO) – Begins accruing on the first day of work. Full-time employees accrue 15 days per year, and employees working less than full-time accrue PTO on a prorated basis
Holidays – A minimum of 10 paid holidays per year
Family Building Benefits – Includes adoption and fertility assistance
Paid Parental Leave – Up to 12 weeks of paid leave for employees who meet eligibility criteria
Life Insurance & AD&D – 100% of premiums covered by Milliman
Short-Term and Long-Term Disability – Fully paid by Milliman.

Senior Product Marketing Manager – IntelliScript

Key skills