Paid Media Strategist – Planner

Role Overview

• Translate client objectives into paid media strategies across search, social, programmatic, and video, connecting paid media with nurture sequences, CRM handoffs, and sales processes.
• Develop targeting strategies using consumer research and data insights across awareness, consideration, and decision stages with detailed recommendations on audiences, channel mix, placements, and KPIs.
• Monitor campaign pacing and performance across channels, identify optimization opportunities, and recommend adjustments to improve lead volume, quality, and efficiency.
• Serve as primary media lead and account contact, directing campaign updates, performance reviews, and strategic recommendations with transparency.
• Maintain an understanding of client business models, market dynamics, competitive landscapes, and audience motivations to inform strategy.
• Plan and lead Quarterly Business Reviews, presenting performance insights, learnings, and forward-looking recommendations to stakeholders.
• Cultivate relationships grounded in reliability, solutions-driven thinking, strategic value, and timely responsiveness.
• Develop campaign reports connecting media metrics to business outcomes and provide actionable recommendations for current and future initiatives.
• Develop measurement frameworks tied to lead generation KPIs, ensure accurate tracking and CRM integration, and explore advanced analytics.
• Review and QA team work to reduce errors and improve output quality.
• Act as the bridge between paid media and other teams (creative, CRO, analytics) to ensure integrated and high-performing campaigns.
• Partner with creative teams on messaging strategies tailored to audiences making significant decisions

Requirements

• 5+ years of experience in paid media strategy, planning, or account leadership with a focus on lead generation in an agency environment
• Strong hands-on experience managing campaigns across Google Ads, Meta Ads, LinkedIn, programmatic, and/or video platforms
• Experience working with clients in higher education, financial services, insurance, healthcare, or B2B industries
• Deep understanding of full-funnel marketing and how paid media integrates with CRM, nurture, and sales processes
• Experience optimizing toward lead quality metrics, not just volume (e.g., cost-per-qualified-lead, application rate, MQL/SQL)
• Excellent client communication skills with experience leading meetings and presenting to senior stakeholders
• Strong analytical skills with the ability to turn data into strategic insights and recommendations
• Detail-oriented with strong organizational skills and the ability to manage multiple accounts
• Proven ability to develop and present media strategies that align with client business objectives
• Experience collaborating cross-functionally with creative and analytics teams
• A proactive, solutions-driven mindset with the ability to manage multiple accounts and priorities
• Experience with measurement frameworks, attribution models, and advanced analytics

Tech Stack

• SQL

Benefits

• Benefits plan, including a Health Spending Account
• Wellness Program & LifeWorks EAP
• Fitness Reimbursement Program
• Vet Care Program
• RRSP Matching
• Profit-Sharing
• Performance Bonuses
• Endless Professional Growth Opportunities
• Delicious Meals & Company Social Events
• Free Onsite Parking
• Referral Bonus Program
• Flexible work environment
• so you can work where & when you work best
• Allowance to help set up home office