Translate client objectives into paid media strategies across search, social, programmatic, and video, connecting paid media with nurture sequences, CRM handoffs, and sales processes.
Develop targeting strategies using consumer research and data insights across awareness, consideration, and decision stages with detailed recommendations on audiences, channel mix, placements, and KPIs.
Monitor campaign pacing and performance across channels, identify optimization opportunities, and recommend adjustments to improve lead volume, quality, and efficiency.
Serve as primary media lead and account contact, directing campaign updates, performance reviews, and strategic recommendations with transparency.
Maintain an understanding of client business models, market dynamics, competitive landscapes, and audience motivations to inform strategy.
Plan and lead Quarterly Business Reviews, presenting performance insights, learnings, and forward-looking recommendations to stakeholders.
Cultivate relationships grounded in reliability, solutions-driven thinking, strategic value, and timely responsiveness.
Develop campaign reports connecting media metrics to business outcomes and provide actionable recommendations for current and future initiatives.
Develop measurement frameworks tied to lead generation KPIs, ensure accurate tracking and CRM integration, and explore advanced analytics.
Review and QA team work to reduce errors and improve output quality.
Act as the bridge between paid media and other teams (creative, CRO, analytics) to ensure integrated and high-performing campaigns.
Partner with creative teams on messaging strategies tailored to audiences making significant decisions
Requirements
5+ years of experience in paid media strategy, planning, or account leadership with a focus on lead generation in an agency environment
Strong hands-on experience managing campaigns across Google Ads, Meta Ads, LinkedIn, programmatic, and/or video platforms
Experience working with clients in higher education, financial services, insurance, healthcare, or B2B industries
Deep understanding of full-funnel marketing and how paid media integrates with CRM, nurture, and sales processes
Experience optimizing toward lead quality metrics, not just volume (e.g., cost-per-qualified-lead, application rate, MQL/SQL)
Excellent client communication skills with experience leading meetings and presenting to senior stakeholders
Strong analytical skills with the ability to turn data into strategic insights and recommendations
Detail-oriented with strong organizational skills and the ability to manage multiple accounts
Proven ability to develop and present media strategies that align with client business objectives
Experience collaborating cross-functionally with creative and analytics teams
A proactive, solutions-driven mindset with the ability to manage multiple accounts and priorities
Experience with measurement frameworks, attribution models, and advanced analytics
Tech Stack
SQL
Benefits
Benefits plan, including a Health Spending Account