Principal Enterprise Account Executive – Financial Services

Role Overview

• Own the full sales cycle from prospecting, discovery and business case development through evaluation, negotiation and close within named financial services accounts.
• Build and execute territory and account plans targeting CIO, CISO, CRO, CDO, Heads of Fraud/Risk, Compliance and AI/Innovation leaders.
• Drive new logo acquisition with a clear hunter mindset, building a self‑generated pipeline through outbound, events, partners and executive networking.
• Lead complex sales cycles involving security, AI, data and risk stakeholders, aligning technical capabilities with regulatory, risk and business‑value outcomes.
• Run structured discovery to uncover AI security, fraud, data privacy and regulatory pain points and translate them into compelling solution proposals and ROI/TCO cases.
• Orchestrate internal resources (sales engineering, product, legal, compliance, customer success, professional services) to shape winning solution architectures and proposals.
• Navigate financial‑services procurement, vendor risk assessments, security reviews and legal negotiations to reach successful commercial close.
• Accurately forecast pipeline, manage opportunities in CRM and report on progress against quota and key activity metrics.
• Maintain strong knowledge of the AI security, cybersecurity and financial‑services regulatory landscape (e.g. AI risk, data protection, fraud, resilience).
• Represent the company at industry events, conferences and executive briefings, acting as a credible thought partner on AI security in financial services.

Requirements

• 10+ years of B2B enterprise SaaS sales with at least 7+ years selling into financial services (banking, insurance, payments, capital markets or fintech).
• Proven hunter background with a consistent record of net‑new logo acquisition and over‑achievement against >1M ARR or equivalent annual quota.
• Demonstrated success running and closing complex, multi‑stakeholder deals with six‑ and seven‑figure ACVs and multi‑quarter sales.
• Strong cybersecurity and/or AI experience: selling security, fraud, identity, data protection, or AI/ML/LLM‑based platforms into security, risk, data and engineering buyers.
• Deep familiarity with financial‑services risk and regulatory themes (fraud, AML/KYC, operational resilience, data privacy, AI risk, model governance).
• Hands‑on experience selling to CISOs, CIOs, CROs, CDOs and adjacent senior stakeholders in large financial institutions.
• Track record in early‑stage or high‑growth environments, comfortable building territory, process and pipeline with limited resources.

Tech Stack

• Cyber Security

Benefits

• More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits