Own the full MA shopping, decision, and renewal journey—from awareness to plan selection—leveraging data, insights, and research to guide continuous iteration.
Identify friction points, conversion barriers, and opportunities to enhance clarity and confidence for prospects and members.
Partner cross‑functionally with Product, Marketing, Operations, and Support to deliver journey improvements and aligned messaging.
Define and maintain journey-level KPIs; guide the development of dashboards to monitor funnel performance and customer behavior changes.
Facilitate cross-functional workshops to communicate journey insights, align on strategy, and prioritize experience investments.
Champion scalable component design to ensure consistency across storefront pages, plan display modules, and conversion flows.

Minimum 7 years of experience in digital product management, with ownership of consumer-facing journeys or eCommerce experiences
Proven success leading complex, multi-step customer journeys and improving conversion funnels
Strong analytical capabilities, with experience defining KPIs, interpreting behavioral data, and running A/B or multivariate tests
Experience working in regulated industries
Demonstrated ability to lead cross-functional teams and influence senior stakeholders without direct authority
Strong understanding of UX principles, responsive web design, accessibility standards, and component-based design systems
Exceptional communication, storytelling, and strategic thinking skills
MBA or other advanced degree is preferred

medical, dental and vision benefits
401(k) retirement savings plan
time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
short-term and long-term disability
life insurance and many other opportunities

Lead Product Manager, Digital Shopping Journey

Key skills