Identify, pitch, negotiate and close new business
from both inbound leads and outbound prospecting
Build and manage a qualified pipeline with accurate CRM forecasting (owner and ambassador of HubSpot reporting and analytics)
Monitor key metrics (KPIs) such as conversion rates, pipeline tracking, MRR targets
Develop targeted strategies for winning major retailers and brands across beauty, personal care, wellness and FMCG sectors
Implement and enforce a structured GTM approach across the region, including lead scoring, persona mapping, and use-case alignment
Identify and attend industry events and networking forums to represent Provenance and build our network in person
Collaborate across teams to align lead generation efforts with Commercial, Product, Engineering and Customer Success objectives
Hand off new clients to Customer Success for a seamless onboarding experience
Use an AI-first toolkit
including Notion, Claude Cowork, HubSpot, Clay, Apollo, LinkedIn Sales Navigator to drive productivity, performance and pace.

2–5 years B2B sales experience, ideally in retail tech, loyalty or data-driven solutions
A track record of hitting and exceeding targets, with the examples to back it up
Experience selling to brand, marketing or sustainability decision-makers in beauty, wellness or FMCG
Comfortable navigating complex corporate buying processes
An AI-first approach to productivity (not just in theory)
Previous experience and preference to work in an early or mid-stage company where you know how to operate without a big team behind you
And as a person: you care about sustainability and social impact, you can adapt your pitch to different buyer profiles, and you bring energy and commercial instinct to everything you do.

Employee share option program (own a part of Provenance!)
25 days annual holiday + birthday off + long term service holiday benefits.
£1,000 annual learning and development budget
Wellbeing allowance (£50 per quarter)
Access to YuLife Wellbeing Platform with 24 Virtual GP access and Employee Assistance Programme
Generous Enhanced Parental Leave policies
Flexible working options
Hybrid work set-up with 2 days per week at our HQ at the Impact Hub in Euston London. Slow travel incentives, compressed hours options and work from anywhere policy
Team workshops, monthly socials, quarterly away days, team volunteering and more!

Business Development Manager

Key skills