Lead website strategy, UX, content architecture, technical SEO, GEO optimisation, and personalisation.
Build a fast, coherent, AI‑ready digital experience that supports demand generation and customer growth.
Own the marketing technology stack, ensuring seamless integrations with Salesforce, APIs, automation, and analytics.
Partner with RevOps to implement scalable processes, reporting, and attribution.
Drive experimentation, CRO, and continuous optimisation across digital touchpoints.
Manage digital governance, data quality, and compliance.
Oversee digital analytics and provide insights that guide marketing strategy.

Deep experience in website optimisation, UX, and technical SEO.
Strong understanding of martech architecture and integrations.
Proficiency with CMS platforms, analytics tools, automation systems, and CRO tools.
Experience building scalable digital ecosystems in B2B SaaS.
Strong analytical and technical problem‑solving skills.
Ability to translate digital insights into commercial recommendations.

Digital Experience – Marketing Operations Lead

Key skills