Lead and execute client and partner marketing initiatives that support acquisition, activation, usage and retention for Large Client Dental Practices.
Develop and present marketing strategies, quarterly business reviews, and annual marketing calendars to stakeholders.
Present, influence, and sell-through plans and programs to external executives/C-suite.
Optimize internal and contractual marketing spend; pursue additional funds to meet growth goals.
Partner with sales leadership to segment clients/partners and align resources based on business goals and growth opportunities.
Leverage research, analytics, and consumer insights to inform marketing strategies and action plans.
Design and deploy B2B and B2B2C marketing programs that drive new provider and consumer accounts and volume growth.
Collaborate cross-functionally with H&W marketing functions, analytics, finance, and agency teams to optimize campaign performance and ROI.
Manage marketing budgets, including forecasting and expense tracking.
Lead cross-functional projects and drive collaboration across multiple levels of management.

Bachelor's Degree OR in lieu of a degree, a high school diploma and 10+ years of marketing experience
5+ years of marketing experience partnering with creative agencies to include prior B2B and B2B2C marketing experience
5+ years of people leadership experience
Strong analytics background needed to set strategy and measure performance
Ability to travel ~25%

VP – Large Client Marketing

Key skills