Lead Generation & Prospecting: Identify and pursue new business opportunities through research, networking, and cold outreach, targeting our Ideal Customer Profile (ICP), and setting up initial discovery calls.
Outbound Lead Validation: Handle outbound lead validation via phone to qualify potential clients prior to demo calls.
Sales Discovery: Conduct discovery sessions to understand, assess, and qualify customers' needs, challenges, suitability and goals.
Methodology Application: Utilise effective sales methodologies like BANT, Value Selling, or SPIN to enhance sales effectiveness.
Sales Pipeline Management: Maintain a robust sales pipeline using our HubSpot CRM system, ensuring accurate tracking and reporting of sales metrics and KPIs.
Sales Strategy Execution: Help develop and implement sales strategies to meet and exceed sales targets.
Customer Relationship Management: Build and nurture strong relationships with clients to ensure satisfaction, loyalty, and repeat business.
Collaboration: Work closely with the marketing team to create campaigns that drive lead generation and with the product development team to provide insights on customer needs.
Account Management: Identify opportunities for upselling and cross-selling within existing accounts.
Market Intelligence: Stay informed on industry trends, competitor activities, and market developments to inform sales strategies.

Proven Track Record: At least 3 years of B2B sales experience, ideally selling SaaS to Healthcare, Education, or Public Sector. Experience with longer procurement cycles (3–12 months) and multi-stakeholder decision-making is highly valued.
Sales Expertise: In-depth knowledge of sales processes, methodologies, and qualification criteria.
CRM & Technology Proficiency: Confident, hands-on user of CRM platforms (HubSpot preferred). You treat CRM as your primary sales tool – not an afterthought. Comfortable with sales automation, sequences, and reporting dashboards.
High-Activity Mindset: Proven ability to sustain high outbound call volumes (500–700 per month) while maintaining quality conversations and accurate CRM records.
Public Sector Understanding: Experience or strong interest in public sector procurement processes, frameworks, and decision-making timelines.
Sales Pipeline Management: Maintain an organised sales pipeline via CRM, tracking and reporting on key metrics and KPIs.
Strategic Thinking: Ability to identify opportunities, solve problems, and drive sales initiatives forward.
Self-Motivation: Highly self-driven with the ability to work autonomously and take initiative.

Benefits

Core Benefits:

Optional Benefits (Salary Sacrifice):

Future Benefits:

Senior Sales Executive – SaaS, Public Sector

Key skills