Execute and optimise campaigns across Paid Social, Paid Search, Pmax, and other key channels.
Provide key insights to help develop and drive strategy.
Support the delivery of structured experiments & test-and-learn roadmaps to scale results efficiently.
Ensure all activity is tracked comprehensively and maintain accurate reporting of campaigns and creative.
Provide clear and actionable recommendations by analysing performance data.
Set up and optimise workflows and integrations using tools like HubSpot and Zapier.
Use AI and automation to improve speed, scale, and campaign effectiveness.
Work closely with Brand, Product, Sales, Data, and Compliance to ensure aligned, compliant acquisition.
Contribute to go-to-market execution and unify performance with brand-led growth.

2-4 years hands-on experience executing and scaling high-performing Performance Marketing campaigns, ideally with a strong focus on Meta Ads and/or Google Ads within B2B or Fintech.
Experience delivering robust test-and-learn programmes, with a specific focus on creative and user journey testing.
Strong modelling and analysis skills using Excel and other analytics & visualisation tools.
Understanding of attribution, offline conversion tracking, and tagging.
Familiar with HubSpot, Zapier, and basic no-code automation.
Bonus: Working proficiency with SQL.
Bonus: Exposure to Financial Promotions or regulated industries.

Senior Performance Marketing Executive

Key skills