Design and execute 1:1 and 1:few ABM programs that align to sales goals and influence decision makers across the buyer’s journey. They will oversee account selection, account research and planning, as well as orchestration across multiple marketing channels (like email, website, personalized advertising, intent data and events).
Define buyer personas within accounts, crafting messages that align to persona challenges and expected business outcomes.
Coach and align stakeholders across Marketing, Customer Success and Sales to execute on integrated account activation plans.
Partner with content teams to provide campaign customization and tailored thought leadership.
Monitor key performance indicators for ABM programs across multiple tactics and ensure continuous improvement and effectiveness of prospecting and marketing tactics.

5+ years of experience in ABM/Field Marketing in a B2B environment
Proven track record of managing integrated B2B marketing campaigns using tactics that include webinars, digital advertising, and social media
Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture and engage
Excellent project management skills
A strong team player who thrives in a collaborative environment, with the ability to build relationships with key stakeholders within the marketing and sales teams

Account Based Marketing Lead

Key skills