Identify and develop strategic, data-informed marketing plans across all communities within the division, ensuring alignment with the RMD, business goals and sales forecasts.
Conduct ongoing analysis of community performance, market trends, consumer behavior, and competitive activity to advise marketing plans and community health.
Maintain cadence of regular community site visits.
Develop and present division-wide marketing plans, goals, and campaign performance results to Division Leadership and Corporate Marketing.
Provide marketing insights in business planning sessions; collaborate with executive leaders on new community pricing, product positioning, and absorption strategies.
Manage divisional marketing calendar, ensuring initiatives are strategically timed for product launches, sales goals, seasonality, and inventory needs.
Partner with DPs and divisional leadership to plan go-to-market strategies for new community launches, including branding, and pre-opening campaigns.
Support and develop sales professionals to include monthly attendance in sales meetings.
Partner with RMD to develop, maintain, and report divisional advertising budget.

Bachelor’s degree in Marketing, Business, Communications, or a related field required
3+ years of progressive marketing experience with experience in strategy and planning.
Proven experience developing and executing integrated marketing plans based on data and performance analysis.
Strong business acumen and ability to collaborate with senior leadership on go-to-market strategies and community growth planning.
Understanding in digital marketing tools, CRM systems, and campaign analytics platforms.
Excellent communication and presentation skills, with the ability to translate complex insights into clear recommendations.

Divisional Marketing Manager

Key skills