Account Based Marketing Manager

Jasper is the leading AI marketing platform, recognized as one of the Top 15 Most Innovative AI Companies of 2024 by Fast Company. The Account-Based Marketing Manager will develop and execute strategies to engage and accelerate pipeline within strategic customer accounts, collaborating closely with Sales and other teams to drive revenue growth.

Responsibilities:

• Develop and execute Jasper’s account-based marketing strategy focused on our Top 100 customers and named accounts across Enterprise and Strategic segments, ensuring programs are aligned to revenue priorities, active opportunities, and account growth goals
• Partner deeply with Sales leadership, AEs, and account teams to prioritize opportunity landscapes, and build coordinated account engagement plans that support account expansion and pipeline acceleration
• Design and orchestrate tiered ABM programs across 1:1, 1:few, and 1:many motions, ensuring the right level of personalization and investment based on account priority and business impact
• Develop highly personalized 1:1 engagement strategies for strategic accounts, including tailored campaigns, executive experiences, and sales enablement programs designed to unlock high-value opportunities
• Create scalable 1:few programs that bring together clusters of priority accounts through curated executive events, peer experiences, and targeted campaigns
• Work closely with the Field Marketing team to ensure executive events, dinners, and curated experiences are strategically targeted to priority accounts and supported by coordinated pre- and post-event ABM engagement
• Support account progression and deal acceleration by developing programs that engage multiple stakeholders and buying groups at different stages of the sales cycle
• Collaborate cross-functionally with Demand Generation, Field Marketing, Sales, and Revenue Operations to ensure ABM programs align with broader GTM initiatives and pipeline goals
• Build repeatable ABM playbooks and frameworks for account tiering, engagement planning, and program execution that can scale across segments, personas and industries
• Measure the impact and performance of ABM programs on account engagement, opportunity progression, and pipeline, partnering with Revenue Operations to establish clear reporting and insights

Requirements:

• 7+ years of experience in B2B marketing, with experience in account-based marketing and enterprise marketing programs
• Strong experience partnering cross-functionally particularly with account executives and account managers to support pipeline creation and account expansion
• Experience building and executing ABM campaigns across multiple channels, including events, digital programs, and personalized outreach
• Ability to translate account insights into highly targeted marketing programs and experiences
• Strong analytical mindset with the ability to measure account engagement, pipeline impact, and program ROI
• Highly collaborative and comfortable working across Sales, Marketing, and Revenue Operations
• Ability to manage multiple programs and priorities in a fast-paced, high-growth environment
• Willingness to travel for key programs and executive events as needed