Strategic Alliances Marketing Manager

Halcyon is the industry’s first dedicated, adaptive security platform that combines multiple proprietary advanced prevention engines along with AI models focused specifically on stopping ransomware. They are seeking a Strategic Alliances Marketing Manager to execute joint go-to-market initiatives with priority technology partners, ensuring these initiatives expand Halcyon’s market presence and support pipeline momentum.

Responsibilities:

• Develop and execute integrated marketing plans with key strategic alliance partners (e.g., Dell, Microsoft, and others)
• Translate joint solution value propositions into clear messaging and coordinated campaigns that support awareness, enablement, and demand creation
• Identify and activate opportunities to scale Halcyon’s market reach through participation in alliance-led marketing programs and flagship partner initiatives
• Build strong relationships with alliance stakeholders and internal leadership to drive alignment and unlock new opportunities
• Drive integrated programs across digital campaigns, executive engagement moments, field activations, content, and partner communications
• Own program execution end-to-end — including timelines, readiness, coordination, and performance tracking
• Coordinate cross-functional execution to ensure consistency and impact
• Support regional teams in activating joint programs through scalable campaign frameworks, tools, and partner-ready assets
• Manage co-marketing investments and MDF budgets to ensure programs are aligned to business priorities and delivering measurable outcomes
• Monitor and communicate program effectiveness, including partner engagement, campaign adoption, and contribution to pipeline initiatives

Requirements:

• 5–7 years of experience in alliance, partner, or ecosystem marketing within enterprise technology or cybersecurity
• Experience planning and managing co-marketing programs and investments with strategic alliances
• Familiarity with the security market landscape and buyer personas
• Comfortable balancing strategic thinking with hands-on campaign execution
• Ability to position joint solutions and into clear market messaging
• High degree of ownership, collaboration, and adaptability in a fast-paced, growth-stage environment
• Executive presence and confidence engaging senior internal and partner stakeholders
• Willingness to travel up to ~20% based on business needs
• Proven success building multi-channel regional and partner campaigns that drive measurable pipeline impact
• Strong project management, communication, and relationship-building skills
• Proficiency with Salesforce, HubSpot/Marketo, and campaign/event tools
• Experience supporting global technology alliances (cloud, infrastructure, or security ecosystems)