Marketing Specialist

Role Overview

• The Marketing Specialist supports marketing initiatives by managing digital content, coordinating the creation and distribution of compelling marketing collateral, and ensuring clear communication across teams and with external partners.
• Support digital marketing campaigns (SEO, social media, email).
• Coordinate the creation and management of digital and print marketing collateral.
• Maintain a well-organized digital and physical asset library.
• Create engaging content for social media, website, and email.
• Schedule social media content and track performance.
• Assist with marketing campaign execution.
• Provide support for the company's CRM system, including data entry, list segmentation, reporting, and tracking and managing leads and customer interactions within the CRM.
• Contributing to the visual development of compelling marketing collateral (e.g., brochures, presentations, social media graphics, etc.).
• Ensure brand consistency across all marketing materials.
• Conduct basic digital marketing research and analysis.
• Provide administrative support to the marketing team.

Requirements

• Understanding of digital marketing principles.
• Proficiency in Microsoft Office Suite.
• Proficiency in Adobe Suite and graphic design skills (e.g., Canva).
• Strong organizational and communication skills.
• Strong attention to details.
• Experience with file management systems.
• Experience with CRM software (e.g., Salesforce, HubSpot) preferred.
• Familiarity with social media platforms and email marketing tools preferred.

Benefits

• Competitive compensation.
• Excellent benefit package includes medical, dental, vision insurance, paid vacation time, paid sick time, disability insurance, 401k, tuition reimbursement and more.