Plan, execute, and optimize integrated paid, organic and direct media campaigns focused on acquiring trials and leads;
Define targeting strategies, budgets and bidding across major platforms (Google Ads, Facebook/Meta Ads, LinkedIn Ads, etc.);
Create and optimize ad creatives and run A/B tests to improve campaign performance;
Monitor KPIs (CTR, CPC, CPA, ROI, conversions, among others), generate insights and implement continuous improvements;
Manage campaign budgets to ensure the best cost-effectiveness;
Prepare management reports and present results with strategic recommendations to the team and leadership;
Collaborate with content, design and marketing teams to align campaigns with company objectives;
Stay up to date on paid media and performance marketing trends, ensuring best practices are applied day-to-day;
Analyze communication opportunities and suggest actions to improve marketing-funnel results;
Interface with other areas such as Sales, Product and Customer Success to integrate content into customer journeys;
Analyze results and identify strategic projects for the area.

Degree in Marketing, Advertising, Business Administration or related field;
Minimum 2–3 years of experience in paid, organic and direct media (portfolio required);
Proficiency with major advertising platforms (Google Ads, Meta/Facebook Business Manager, LinkedIn Ads, etc.);
Strong data analysis skills, ability to interpret digital metrics (Google Analytics and BI tools) and optimize campaigns using A/B testing;
Experience managing budgets and performance objectives/metrics;
Knowledge of sales funnel strategies, lead generation and trial acquisition;
Experience with ad automation and optimization tools (SEMrush, Ads Manager, etc.);
Familiarity with communication automation tools such as Salesforce, RD Station, Intercom, and analysis via Google Analytics;
Proactive in tracking and implementing new trends and innovations in the digital market;
Analytical ability to monitor marketing indicators and interpret performance data;
Excellent communication and interpersonal skills;
Strong organizational skills;
Energetic and proactive approach to tasks.

Mid-level Digital Marketing Analyst

Key skills