Senior Salesforce Manager

Role Overview

• Lead the strategic development, administration and optimisation of the Premier League Foundation’s Salesforce ecosystem, ensuring systems are aligned with organisational strategy and operational needs.
• Oversee the design, delivery and continuous improvement of CRM, grant management and monitoring systems, ensuring they are intuitive, reliable and deliver high‑quality data for decision making.
• Manage and support the internal Salesforce team, including the Salesforce Manager and Salesforce Support and Engagement Executive, providing coaching, development opportunities and fostering a culture of shared learning.
• Manage the relationship with the Foundation’s Salesforce Partner, overseeing roadmaps, development pipelines, contract management and quality assurance.
• Work with collaboratively to translate business requirements into effective technical solutions, partnering with teams across the Foundation to streamline workflows and enhance user experience.
• Champion data quality, governance and compliance, ensuring systems and processes meet regulatory requirements including data protection legislation.
• Oversee system testing, documentation and release management processes, ensuring changes are deployed safely and effectively.
• Ensure dashboards, automated reports and data visualisations are developed and maintained to support performance management and impact reporting.
• Work closely with the Impact and Insights Team and Programmes Team to ensure Salesforce data supports consistent, high‑quality reporting across the football club charity network.
• Champion innovation and best practice in CRM and data management, identifying and evaluating opportunities to adopt new techniques and tools, including AI‑enabled solutions.
• Ensure colleagues across the Foundation and network are supported to adopt and optimise use of Salesforce through provision of training, guidance and responsive technical support.
• Regularly report on system usage, performance and adoption metrics, working with Premier League colleagues where required to benchmark performance and identify areas for improvement.
• Commission external system partners and developers, where appropriate, ensuring due diligence is completed and work aligns to organisational standards.
• Stay up to date with developments in Salesforce, CRM best practice, and relevant regulations, proactively adapting systems and processes based on organisational needs.
• Represent the Foundation professionally when working with internal and external stakeholders, always reflecting the organisation’s values.
• Undertake any other duties commensurate with the role in furtherance of the Foundation’s objectives.

Requirements

• Education to degree level in a relevant subject, or equivalent professional experience in CRM, system management or data operations roles.
• Certified Salesforce Administrator with a minimum of three years’ management or consultancy experience administering and developing Salesforce in a complex, multi‑user environment, ideally within a charity, public sector or grant‑making context.
• Strong understanding of Salesforce architecture, declarative configuration, automation tools, such as Flow, reporting and dashboard creation.
• Certifications and specialist experience in Nonprofit Cloud Consultant (with hands‑on experience of PMM and Outbound Funds), and exposure to Experience Cloud and/or Salesforce Business Analyst practice to support structured requirements management and portal development.
• Experience managing technical teams, external suppliers and development roadmaps, with the ability to balance strategic oversight and hands‑on delivery.
• Proven ability to translate organisational needs into effective system solutions, with strong analytical and problem‑solving skills.
• Significant experience working with multiple partners, including Salesforce Account Executives, and managing competing priorities across a varied workload.
• Strong interpersonal, influencing and stakeholder management skills, with the ability to work confidently across all levels of an organisation.
• Excellent communication skills, with the ability to explain technical concepts to non‑technical audiences.
• Strong project management skills, including experience of agile delivery models and the ability to lead system change projects and manage complex stakeholder networks.
• A commitment to data quality, data governance, equality, diversity and inclusion, and safeguarding.
• High levels of computer proficiency, particularly in Salesforce and Microsoft Office, with advanced Microsoft Excel and data handling skills.
• Experience with Nonprofit Success Pack or other grant management packages and monitoring and evaluation tools is desirable.
• Willingness to travel within England and Wales as required.
• A satisfactory enhanced DBS check.

Tech Stack

• Cloud