Key skills
CloudETLPythonSQLDatabricksSalesforceCRMA/B TestingCommunication
About this role
Role Overview
- Use marketing automation tools, such as Salesforce Marketing Cloud, to create customer communication journeys for customers, leads, and prospects;
- Plan, execute, and measure A/B tests in marketing campaigns;
- Develop SQL and/or Python queries for data extraction, manipulation, and analysis;
- Create and structure databases for marketing campaigns;
- Automate the updating and maintenance of databases;
- Analyze campaign results and prepare reports with strategic insights;
- Collect, organize, and interpret data, identifying opportunities for the business;
- Work in partnership with business areas, gathering needs, defining requirements, and proposing solutions and process improvements.
Requirements
- Bachelor’s degree completed, preferably in STEM fields such as Systems Analysis and Development, Data Science, Computer Science, Full Stack Development, Information Systems, Statistics, or related areas;
- Proficiency in SQL;
- Experience with data extraction, transformation, and loading (ETL) processes;
- Experience with database clustering (audience segmentation, creating groups and personas);
- Preferred: Experience with Salesforce Marketing Cloud or other CRM tools;
- Experience with Databricks;
- Experience with A/B testing;
- Experience with marketing automation tools;
- Experience analyzing campaign results;
- Knowledge of Python;
- Previous experience as a CRM Analyst, Data Analyst, or Full Stack Developer.
Tech Stack
- Cloud
- ETL
- Python
- SQL
Benefits
- Scholarships of up to 100% for employees, legal dependents, and selected family members (father, mother, and siblings), allowing up to three simultaneous scholarships;
- Health insurance with full subsidy for the employee and partial subsidy for their family, with the employee responsible for co-payments;
- Optional dental coverage to support oral health;
- Meal allowance or food voucher with an option to choose according to your needs;
- Wellhub or Totalpass for flexible gym options;
- Wellz, a platform focused on employees’ mental and emotional health offering various types of support, including access to individual online therapy;
- Well-being and benefits club with a dedicated program and exclusive perks;
- Flexible dress code to promote diversity;
- Life insurance;
- Partnership with SESC;
- Corporate University available on our exclusive portal, Educare;
- Growth opportunities — currently more than 60% of positions are filled through internal selection processes.