Director, Paid Social

Role Overview

• Developing the social expertise of your direct reports, providing mentorship, feedback and coaching on paid social best practices.
• Maintaining a strong understanding of the holistic business for each client in their portfolio
• with insights on their competitors, overarching business goals, engagements with other agency partners, performance priorities, etc.
• Orchestrating multi-discipline collaboration and implementation for flawless execution of full-funnel, cross-channel campaign strategy and activation. Serves as the holistic account leader responsible for managing client expectations and effectively setting CS and GS teams up for shared success.
• Developing a deep working knowledge of Facebook/Instagram, TikTok, Snapchat, Pinterest, LinkedIn, as well as a core understanding of Growth Services (Programmatic, Decision Sciences, Creative, SEO/CRO). They should have a strategic perspective on how/when to utilize various channels and how they work together to help meet client business goals.
• Staying up-to-date on all information disseminated across the agency to ensure their track is adopting best practices and testing recommendations prioritized by the agency.
• Serving as a point of escalation for all clients within your portfolio
• understanding when to step-in with a client, coach the team on any processes/next steps to mitigate issues, determine what ancillary services/teams should be pulled in, or navigate solutions with legal/finance, etc.
• Managing all major deliverables and presentations for your client portfolio (executive presentations, FBRs/QBRs, annual review, in-person strategy meetings, etc) to ensure activation teams across the board (media and growth) are delivering high-quality, innovative strategy
• with a consistent storyline to push the client’s business and goals forward.
• Ensuring successful onboarding of all new clients within your track
• overseeing initial overarching strategy, account management/collaboration process is set up for success, and client interactions and performance are off to a healthy start.
• Successfully scaling layers of management and ensuring career pathing/goals are being established for every member of your team.
• Identifying succession plans for your team and cultivating talent development for upward mobility.

Requirements

• A minimum of 8 years’ paid social experience and a minimum 3 years of experience in a client-facing marketing role
• Proven prior work experience managing a team of 3+ direct reports / team members and demonstrated ability to mentor and develop direct reports into more senior roles
• A deep understanding of paid social platforms such as Meta, TikTok, Pinterest, Snap, Reddit, LinkedIn, etc and be skilled at effectively communicating paid social goals, targets, and direct-response tactics to clients and can get into the weeds when necessary.
• The ability to audit an account and present actionable insights to a client
• The ability to participate whether it is behind the scenes or client facing for business pitches representing paid social
• The ability to provide feedback and strategic guidance to all paid media channels (search, social, shopping, display, mobile, native and video)
• Experience acting as an escalation point for clients, evaluating team services levels and proposing improvements.

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave