Paid Social Executive

Role Overview

• Support campaign execution: Assist in building, launching, and managing Meta campaigns across markets.
• Creative procurement: Source, organise, and manage creative assets for campaigns (video, static, copy).
• Creative QA: Review creatives before launch (visual quality, messaging, localisation, compliance).
• Research & ideation: Generate new creative ideas, hooks, formats, and angles based on trends and performance.
• Publish ads: Ensure campaigns go live accurately and on time with correct settings and tracking.
• Basic performance monitoring: Track campaign performance daily and flag anomalies or opportunities.
• Tracking validation: Check Meta events, pixels, and conversions are firing correctly.
• Workflow support: Help manage workflows for creative production, translations, and approvals.
• Support reporting: Assist in building performance reports and extracting key insights.
• Creative testing mindset: Continuously test new hooks, formats, messaging, and audiences (micro-testing approach).
• Performance optimisation: Support optimisation across targeting, creatives, placements, and budgets.
• Creative feedback loops: Provide structured feedback on ad performance to improve future creative output.
• Trend spotting: Identify emerging trends on Meta (formats, messaging, competitors, audience behaviour).
• AI tool leverage: Use AI tools to accelerate ideation, copywriting, analysis, and creative iteration.
• Market expansion support: Assist in launching and scaling campaigns in new international markets.
• Data-driven thinking: Apply an analytical mindset to interpret performance and guide decisions.
• Collaboration: Work closely with Creative and Growth teams to align on priorities and outputs.
• Channel expansion mindset: Support testing and early-stage scaling of additional Paid Social platforms (e.g. TikTok, Pinterest), identifying new growth opportunities beyond Meta

Requirements

• Experience in Paid Social, ideally with a strong focus on Meta (Facebook/Instagram)
• Strong analytical mindset with the ability to interpret performance data
• Understanding of creative testing and performance marketing principles
• Attention to detail, especially in campaign setup and QA
• Experience working with creatives (video/static) and providing feedback
• Familiarity with Meta Ads Manager and tracking (pixel, events)
• Ability to manage multiple tasks and prioritise effectively
• Strong communication and collaboration skills.
• Nice to Have:
• Experience working across multiple international markets
• Familiarity with AI tools for marketing and creative workflows
• Understanding of attribution, tracking, and data pipelines
• Experience with performance reporting tools or dashboards
• Experience or interest in emerging Paid Social platforms such as TikTok, Pinterest, or similar