Research & ideation: Generate new creative ideas, hooks, formats, and angles based on trends and performance.
Publish ads: Ensure campaigns go live accurately and on time with correct settings and tracking.
Basic performance monitoring: Track campaign performance daily and flag anomalies or opportunities.
Tracking validation: Check Meta events, pixels, and conversions are firing correctly.
Workflow support: Help manage workflows for creative production, translations, and approvals.
Support reporting: Assist in building performance reports and extracting key insights.
Creative testing mindset: Continuously test new hooks, formats, messaging, and audiences (micro-testing approach).
Performance optimisation: Support optimisation across targeting, creatives, placements, and budgets.
Creative feedback loops: Provide structured feedback on ad performance to improve future creative output.
Trend spotting: Identify emerging trends on Meta (formats, messaging, competitors, audience behaviour).
AI tool leverage: Use AI tools to accelerate ideation, copywriting, analysis, and creative iteration.
Market expansion support: Assist in launching and scaling campaigns in new international markets.
Data-driven thinking: Apply an analytical mindset to interpret performance and guide decisions.
Collaboration: Work closely with Creative and Growth teams to align on priorities and outputs.
Channel expansion mindset: Support testing and early-stage scaling of additional Paid Social platforms (e.g. TikTok, Pinterest), identifying new growth opportunities beyond Meta
Requirements
Experience in Paid Social, ideally with a strong focus on Meta (Facebook/Instagram)
Strong analytical mindset with the ability to interpret performance data
Understanding of creative testing and performance marketing principles
Attention to detail, especially in campaign setup and QA
Experience working with creatives (video/static) and providing feedback
Familiarity with Meta Ads Manager and tracking (pixel, events)
Ability to manage multiple tasks and prioritise effectively
Strong communication and collaboration skills.
Nice to Have:
Experience working across multiple international markets
Familiarity with AI tools for marketing and creative workflows
Understanding of attribution, tracking, and data pipelines
Experience with performance reporting tools or dashboards
Experience or interest in emerging Paid Social platforms such as TikTok, Pinterest, or similar