Execute Trade and Brand Marketing activities in the territory, in accordance with the cycle plan and execution standards.
Ensure correct distribution of the BAT portfolio and optimal stock management at each point of sale.
Manage information accurately, keeping the database updated and accurate.
Ensure the agreed coverage and visit frequency according to the itinerary, aligned with the activities of the cycle plan and the guidelines of the Area Sales Manager.
Identify opportunities and create plans for all sales channels in the area.
Establish and maintain relationships with key business partners.
Competitive intelligence: report all competitor activations or new product launches (NPI) in the market.
Cost control: complete all internal reports related to fuel expenses, parking, vehicle stock, etc.
Keep all required information records updated in the company systems, in terms of quality, deadlines, and format.
Assume responsibility and control of the assigned resources. Maximize resource allocation to support SOM growth (121, POSM).
Comply with and implement activities in accordance with environmental protection laws and regulations, workplace safety, and fire protection.

Approximately 1 to 2 years of experience in trade marketing / sales department / field sales
Bachelor’s degree in Marketing / Commercial
preferred but not obligatory
Experience in the FMCG sector
Negotiation and interpersonal skills
Customer service orientation
Broad market knowledge
Intermediate to advanced proficiency in the Microsoft Office suite (Windows), especially Excel.

Sales Representative

Key skills