Key skills
Data EngineeringAnalyticsLeadershipChange ManagementSales
About this role
Role Overview
- Define and own the integrated cross-channel digital strategy
- Lead the strategic configuration and productization of standalone digital channel offerings
- Provide the sales enablement team with strategic product detail, positioning frameworks, and client-facing narratives
- Establish media planning standards, methodologies, and quality frameworks
- Guide platform strategy decisions across channels
- Define measurement and attribution strategies aligned with campaign objectives
- Partner with peer channel directors to ensure strategic coherence across channels
- Serve as the organization's senior practitioner on agency operations
- Define the strategic operating model for the digital agency function
- Lead organizational change management as the team navigates new channel launches
- Validate and pressure-test organizational assumptions against real-world agency benchmarks
- Build and develop the media strategy function
- Provide the sales enablement team with strategic media narratives and expertise
- Serve as a strategic resource available to support senior client conversations
- Contribute to new business development by providing strategic media authority in pitches
- Serve as internal subject matter expert on agency best practices and digital media trends
- Monitor the competitive landscape and identify opportunities in cross-channel digital media
- Partner with Data Engineering and Analytics teams on cross-channel targeting strategies
- Ensure digital channel product designs comply with financial services regulations
- Develop compliance-forward strategy frameworks
Requirements
- Bachelor's Degree in Marketing, Advertising, Business, Communications, or related field (Required)
- Master's Degree or MBA (Preferred)
- 12+ years of progressive experience in digital media strategy, media planning, or agency operations with advancement into senior leadership (Required)
- 5+ years working with or within financial services organizations (Required)
- Proven experience leading cross-channel digital media strategy spanning programmatic, paid search, paid social, and/or emerging channels (Required)
- Experience overseeing $50M+ in total media budgets (Required)
- Track record of building or transforming agency/media operations (Required)
- Strongly Preferred: Experience with in-house media model design or agency insourcing at a financial institution
- Required: Demonstrated success leading organizational change management
- Required: Background in strategic engagement with senior marketing executives
- Required: Proven ability to build and develop teams
Benefits
- Medical, dental and vision coverage
- 401K with company match
- Generous PTO allowance
- Life insurance
- Employee assistance program
- Pet insurance