Key skills
SQLAIAnalyticsSaaSCRMLeadershipSales
About this role
Role Overview
- Set and deliver ambitious MQL and SQL targets.
- Improve MQL → SQL conversion rates.
- Increase marketing-sourced and marketing-influenced pipeline.
- Optimise the full funnel: traffic → lead → MQL → SQL → opportunity.
- Identify and fix leakage points in the funnel.
- Build and execute a multi-channel demand generation strategy.
- Increase high-intent inbound leads.
- Improve website and landing page conversion rates.
- Develop structured cross-sell and upsell marketing initiatives.
- Ensure all campaigns are ROI-driven and measurable.
- Oversee SlashData.co performance and conversion optimisation.
- Sharpen the commercial positioning of research and data products.
- Ensure value propositions are clear, differentiated and outcome-focused.
- Align all messaging to target platform leaders and engineering leaders.
- Plan and execute commercially valuable PR initiatives.
- Build strategic content distribution partnerships.
- Increase qualified traffic and visibility within the developer ecosystem.
- Ensure visibility initiatives support pipeline goals, not vanity metrics.
Requirements
- 3+ years of B2B marketing experience, ideally in tech, SaaS, data or research.
- Strong experience in demand generation and funnel optimisation.
- Proven track record of increasing MQLs and improving conversion rates.
- Experience working in tight alignment with Sales.
- Strong analytical mindset; confident working with marketing metrics and CRM data.
- Experience building and executing performance-focused marketing strategies.
- Experience with CRM and marketing automation tools (Zoho or similar).
- Commercially minded and target-driven.
- Comfortable being accountable for measurable outcomes.
- Excellent written and verbal English.
- Comfortable operating in a remote, distributed team.
- Bonus Points For: Experience in marketing research, analytics or data products.
- Familiarity with developer audiences or developer marketing.
- Experience in account-based marketing (ABM).
- Experience significantly improving MQL → SQL conversion rates.
- Experience using AI tools to optimise marketing performance.
- Experience building marketing dashboards and reporting frameworks from scratch.
Tech Stack
- SQL
Benefits
- Competitive base salary depending on experience and location
- Additional bonus based on company profitability
- Two team events per year: One in-person international meetup (our next 4-day offsite is in Berlin) & One virtual global team event
- Flexible working environment built on trust and ownership
- No dress code
- £1,000 annual personal development budget
- £1,000 per year training budget
- Monthly Amazon book allowance (on any book you choose)
- Exposure to senior leadership and strategic decision-making
- £500 annual co-working budget to collaborate in person with teammates when working on projects
- £500 initial home office setup budget (plus Laptop) to ensure you have the right equipment
- Spotify Premium or Netflix subscription
- One self-care day to take whenever you need it
- Open access to leadership
- Clear feedback loops
- Real autonomy and accountability
- Space to test ideas and improve systems