Assist in the execution of multi-channel digital marketing campaigns including email, social media, and web-based initiatives.
Perform content updates and basic optimization on marketing websites using CMS platforms including Craft and WordPress.
Ensure all content aligns with brand guidelines and regulatory requirements.
Support the management and optimization of marketing automation workflows using HubSpot and/or Salesforce platforms.
Monitor campaign performance using tools such as GA4, Excel, and Power BI.
Assist in preparing reports on key marketing metrics and provide insights to improve campaign effectiveness.
Provide general support to the marketing team on cross-functional projects, including SharePoint site management, campaign launches, and collaboration with internal stakeholders.
Assist specialists in digital marketing, email marketing, and marketing automation activities as needed.

Bachelor's degree or Certificate in Digital Marketing, Marketing Communications, Business, or related field
2-3 years of hands-on digital marketing experience with demonstrated results
Proven experience with marketing automation platforms (HubSpot and/or Salesforce Marketing Cloud preferred)
Strong writing and content development skills
Proficiency in digital analytics tools such as GA4, Excel, and data visualization platforms
Experience with CMS platforms (WordPress, Craft, or similar)
Knowledge of SEO, SEM, social media marketing, and email marketing best practices
Project management and organizational skills
Excellent written and verbal communication skills.

Digital Marketing Coordinator

Key skills