Digital Marketing Specialist

Role Overview

• Execute multi-channel digital campaigns across paid social, website, email, organic social, and search advertising to drive traffic, engagement, and conversions.
• Own day-to-day execution and optimization for paid social programs. This includes building campaigns, selecting the targeting parameters, and creative trafficking.
• Build and deploy email campaigns and nurture automations (lists, segments, and journeys) aligned to campaign strategy and funnel stage.
• Support performance improvements through A/B testing.
• Execute SEM programs (Google Ads), including keyword builds, ad copy iteration, landing page alignment, and optimization against performance benchmarks.
• Support SEO execution and content optimization in collaboration with internal stakeholders and/or external resources (metadata, on-page updates, basic technical hygiene, content refreshes).
• Manage organic social publishing workflows and day-to-day execution (e.g. SproutSocial), supporting campaign amplification and thought leadership distribution.
• Track and report on channel and campaign performance, surfacing insights and recommendations to the [insert title for Ashley Grossman] to improve outcomes.
• Help implement and maintain foundational tracking practices (UTMs and attribution support), coordinating with contractors or vendors as needed to strengthen measurement.
• Draft digital marketing copy and campaign assets (emails, ad copy, landing page copy, social copy) based on SME/product inputs and established messaging.
• Write creative briefs and collaborate with the graphic designer (once hired) to deliver visual assets that support campaign performance and brand consistency.

Requirements

• Bachelor’s degree in marketing, business, communications, analytics, or related field.
• Minimum of 5 years of relevant marketing experience with hands-on execution across multiple channels (paid social, email, website, analytics platforms, and search).
• Strong writing skills and ability to translate technical writing into clear digital copy customized for each digital property.
• Comfort supporting improvements to measurement and attribution processes in partnership with internal stakeholders and external vendors.
• Demonstrated success executing digital marketing campaigns that drive measurable revenue impact (pipeline, new logos, retention, and expansion).
• Proven experience with A/B testing, conversion rate optimization, and performance-driven campaign management across multiple digital channels.
• Excellent written and verbal communication skills, with the ability to translate data into clear narratives and create compelling, customer-centric content.
• Strong analytical and organizational skills; ability to translate data and insights into strategic recommendations and action plans.
• Demonstrated experience with marketing and analytics tools (e.g., Salesforce, marketing automation platforms, Squarespace or comparable CMS, project management tools, and web analytics/BI tools), as well as Microsoft Office Suite (Word, Outlook, PowerPoint, Excel).
• Demonstrated ability to take initiative, learn new concepts and technologies, and continuously improve processes and performance.
• Demonstrated integrity, with the ability to provide rapid, accurate responses to confidential and sensitive requests.
• Demonstrated ability to prioritize and execute multiple simultaneous deliverables in a demanding, fast-paced environment.
• Strong interpersonal skills, with the ability to influence and collaborate effectively across functions and levels.
• Ability to work collaboratively in a fast-paced, changing environment with a test-and-learn mindset.