Senior Manager, Retail & Trade Marketing – EMEA

Role Overview

• Leading and providing guidance to the Retail & Trade Marketing Team to achieve their set objectives in alignment with the EMEA brand marketing and regional strategy
• Developing integrated marketing launch plans for EMEA New Store Openings (NSO), including paid and organic comms and community experiences, in partnership with EMEA Brand Comms and Community teams
• Liaising with Global Retail Marketing and regional Store Development teams, Visual Merchandising teams, to develop Brand Stores design, guest journey, and in-store brand experiences for EMEA NSOs and upgrades to existing Brand Stores
• Delivering EMEA NSOs launches reports with a focus on incremental learnings
• Leading Mountain Town Strategy for EMEA, liaising with cross-functional EMEA Marketing functions to develop integrated marketing strategy including Retail, Wholesale, Brand Comms, Community Experiences, Athletes/Guides/Partners
• Leading development of Trade Marketing plans to Arc’teryx selected Wholesale partners to foster sell-through in alignment with EMEA regional commercial and marketing strategies
• Supporting the brand’s DTC market readiness efforts with trade marketing initiatives in relevant key epicenters
• Overseeing Visual Merchandising at wholesale partners to foster conversion rate / sell-through
• Overseeing Retail Brand Marketing executions at Brand Stores and Wholesale partners to foster consumer engagement and instore traffic
• Overseeing Retail & Trade Marketing team in their key marketing initiatives reporting efforts to make data-driven decisions
• Owning and managing assigned Retail Marketing and Trade Marketing Budgets

Requirements

• 7+ years progressive marketing experience, operating in a leadership role for 2 years, preferably in the outdoor industry and/or at a lifestyle brand
• 3+ years’ experience operating as a people manager
• Bachelor’s or Master’s degree in Marketing or a related field
• Confident in developing coherent strategies and trade marketing plans and implementing brand assets and campaigns at wholesale and retail level, and in analyzing and reporting their performance
• Strong direct-to-consumer marketing knowledge and a deep understanding of the consumer journey, to drive sell-through and customer satisfaction
• Strong project management and budget management skills
• Excellent planning and organizational skills with solid ability to manage and prioritize multiple projects with tight deadlines and drive desired results in a fast paced, dynamic environment
• Experience in leading, motivating and managing a team
• Set a clear vision, align your team around common objectives, and foster commitment to these objectives
• Exceptional presentation and written communication skills in English, and proficient in another European language (German is a plus)
• Strong attention to detail and creative sensibility
• Strong communicator who can work with cross functional teams from other channels of the business
• Proactive in identifying the root cause of issues and developing solutions
• Highly flexible and adaptable when faced with ambiguity
• Effectively balance autonomy and collaboration
• Inspire breakthrough thinking and continuous improvement
• Seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
• Passion for your work is paralleled by your passion for getting outside and living it.

Benefits

• Equal Opportunity
• Leave it Better
• Creating a healthier, happier workplace
• Drive creativity and innovation