Marketing Manager, B2B Online Marketing

Role Overview

• Develop channel-level strategy for clients
• Email outreach
• Draft emails
• Design email sequences using Apollo or similar tools
• Technical email setup to improve deliverability
• Filter and personalize contacts using AI
• Analyze and optimize email sequences
• Google Ads campaigns
• SEA (paid search) keyword analyses
• Plan, set up, optimize and evaluate SEA campaigns
• Write ad copy
• Create reports
• Conversion tracking with Google Tag Manager and Google Analytics
• Website concept development
• Create analytics reports
• User funnel and conversion optimization (conceptual, non-development)
• Analyze user behavior on the website
• Conversion optimization of landing pages and the website
• Draft landing page designs
• Optimize the user funnel for conversions
• Further develop marketing channels
• Identify new trends and opportunities
• Collaborate with the project manager
• Produce reports, analyses and documentation
• Occasional customer support: participate in client meetings

Requirements

• Experience in online marketing (at least 2 years)
• Proficient with digital tools and platforms
• Proactive and analytical mindset, solution-oriented thinking
• Willingness to learn and quick to grasp new topics
• Open, outgoing and strong communication skills
• Reliable and detail-oriented working style
• Strong IT affinity
• German: ideally C1; if you are at B2, we will pay for your course if you want to continue learning
• English: business level

Tech Stack

• Apollo

Benefits

• Employment as a permanent position or on a freelance basis
• Access to our in-house training platform for B2B marketing for continuous professional development and to expand your marketing expertise