Develop and champion a multi-year global strategy that maximizes traffic and conversions across traditional SEO and emerging Answer Engine Optimization (AEO) landscapes
Develop and execute strategies to maximize inclusion in Google AI Overviews and secure citations
Optimize off-site properties like Wikipedia, Reddit, G2, LinkedIn, YouTube, and AWS Marketplace
Provide guidance on technical governance, site-wide crawl efficiency, structured data (JSON-LD), and complex indexation troubleshooting
Act as a strategic consultant for Brand, Product Marketing, Corporate Communications, DevRel, and Community teams
Build and own a measurement framework with organic customers as the north star

7-10 years of building and scaling organic growth programs at B2B companies
Real command across content architecture, entity authority, technical SEO, and structured data
Demonstrated expertise in Generative Engine Optimization (GEO)
Deep understanding of how LLMs retrieve, 'chunk,' and cite content
Expert knowledge of technical SEO (Schema, JSON-LD, site architecture)
Proficiency with enterprise tools
Experience managing website migrations is highly preferred
Experience with AI visibility tracking tools such as Profound, Brand Radar, or similar
Expected experience with standard SEO tools such as SEMRush, Ahrefs, Google Search Console, Google Analytics
Drive alignment with content, brand, product, and engineering teams

Director, SEO

Key skills