Identify content gaps and optimization opportunities using performance data and strategic priorities; pitch and produce new articles to address those gaps.
Research and write well-sourced, clear, and engaging content focused on Canadian personal finance topics, particularly credit cards.
Participate in and produce diverse content formats (e.g., articles, newsletters, social media, video) to deliver an effective, audience-first user experience.
Provide editing support, including backreads, copy editing, and line editing, to ensure high editorial quality across team outputs.
Review Canadian credit card products, collect and analyze data, and translate findings into accessible comparisons and recommendations for consumers.
Use analytics tools to evaluate content performance and recommend data-driven improvements to increase reach, engagement, and usefulness.
Collaborate with cross-functional partners, including spokespeople and subject matter experts, to contextualize economic changes and their impact on consumers.

5+ years of editorial experience, including writing and reporting on personal finance topics; or equivalent depth of expertise in Canadian credit cards (2+ years specialized experience may substitute).
Demonstrated ability to analyze content performance data and translate insights into actionable content strategies.
Strong writing, editing, and storytelling skills with the ability to simplify complex financial topics for broad audiences.
Proven experience with content management, including optimizing existing content and maintaining high editorial standards.
Experience collaborating cross-functionally with editorial, data, PR, or product teams.
Familiarity with SEO/GEO best practices and audience development strategies.
Experience interviewing sources and incorporating data into content narratives.
Strong communication, ownership mindset, and ability to operate independently with minimal direction.
Bachelor’s degree preferred but not required.

Monthly Healthcare Stipend
Rejuvenation Policy – Vacation Time Off + You will receive the official public holidays in your province
Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interests
Monthly Wellness Stipend, Wifi Stipend, and Cell Phone Stipend
Work from home equipment stipend

Lead Writer, Content Strategist

Key skills