Approve briefings, scripts, and influencer and production company content for social media (Instagram, TikTok, and YouTube);
Validate key visuals and ensure consistency of tone, narrative, and formats across organic channels;
Work in partnership with agencies and vendors, monitoring schedules and deliverables;
Participate in internal and external meetings, contributing strategic and creative input;
Curate influencers with an analytical approach;
Contribute to content strategy and workflow for special projects (such as activations, events, and digital initiatives);
Track trends and identify relevant opportunities for the brand;
Support budget management for the area and the preparation of reports;
Co-create the monthly social media strategy together with coordination;
Develop briefs and editorial plans for the Mais Saúde Blog.

Bachelor's degree in Social Communication, Advertising, Public Relations, Marketing, or Journalism.
Solid experience in social media (minimum of 5 years), preferably with major brands or specialized agencies;
Familiarity with workflow management tools (such as Trello, Monday, or similar);
Strong background and affinity with social media, especially Instagram and TikTok;
Interest in digital trends, creators, and platform-native language;
Basic knowledge of design and editing tools (Canva, Figma, CapCut, etc.)

Senior Content and Influence Analyst

Key skills