Strategy Management: Work directly on the front with approximately 5 dedicated accounts, ensuring the brand voice is respected and business objectives are met.
Monthly Planning: Generate content insights based on consumer behavior and market trends.
Success Routine: Actively participate in monthly results meetings and weekly alignment sessions, advocating ideas and proposing improvements.
Content Production: Propose base content and write final copy for nurture flows, newsletters and special campaigns.
Cross-functional Collaboration: Work alongside designers and CRM analysts to build content that delights and performs against the brand's key KPIs.
Knowledge Management: Manage each brand's official documents in the knowledge base, keeping information up to date for integration with AI tools.

Solid Experience: Prior experience as a copywriter or content analyst, preferably with a focus on CRM and relationship/automation flows.
Strategic Mindset: Ability to interpret email KPIs (open rate, click-through, conversion) to adjust tone of voice and approach.
Autonomy: Organized approach to prioritize and manage the volume of multiple ongoing projects.
Education: Bachelor's degree in Journalism, Letters (Linguistics/Literature), Advertising, Marketing or Communications.
Tech Affinity: Proficiency with generative AI tools to optimize processes and text production.
Knowledge of deliverability best practices and UX Writing applied to email marketing.
Previous experience in performance agencies or large B2C companies.
Advanced level in a second language (Spanish or English).

Meal and grocery allowance loaded onto a FLASH card 🥗
Home office allowance on FLASH card 💳
Health plan according to your location 🩺
Dental plan according to your location 🦷
Birthday day off plus a credit on the FLASH card 🎉
Extended maternity and paternity leave 🍼
Profit-sharing (PLR) 💰
Life insurance 🧡
Childcare assistance 👶
Referral bonus 💰
Transportation voucher 🚍
Clude | Health platform 🩺
TotalPass 🏋🏽‍♀️
Partnership with FECAP – 10% to 20% discounts on undergraduate, postgraduate, MBA and Master's courses 🎓

Content Analyst – Mid-level

Key skills