Oversee 9 figure annual media budget, ensuring efficient allocation of resources and alignment with business priorities
Own the day-to-day strategy, execution, and optimization of paid social campaigns across Meta, TikTok, Snap, Reddit, and X.
Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns
Present reporting to cross functional and VP-level stakeholders synthesizing results into clear next steps
Drive efficient CAC through rigorous testing, audience expansion, channel diversification, and creative iteration
Collaborate with cross-functional teams including Creative, Analytics, CRM, Product, and Engineering
Work closely with our external agency to ensure flawless execution, testing velocity, and budget pacing
Leverage tools like Ads Managers, AppsFlyer, and Tableau to monitor performance and uncover opportunities
Partner with our in-house Creative Strategy lead to execute creative tests with speed and structure
Mentor and manage one direct report while contributing to broader team-wide initiatives

6+ years of hands-on paid social experience managing performance-focused campaigns at scale
Strong executional chops with Meta & TikTok Ads Manager plus at least 1 other platform (Snap, Reddit, or X)
Experience owning an annual performance budget over 8-figures
Strong understanding of attribution, cohort analysis, incrementality, and LTV modeling — especially in the context of mobile UA
Experience managing platforms based on different campaign optimization goals including CAC and ROAS
Proficiency in campaign analytics and performance reporting (Tableau and AppsFlyer)
Deep experience with Social creative including best practices, creative testing, and effective ad types on a per platform basis.
Highly organized, collaborative, and a self-starter — comfortable operating with autonomy in a fast-moving environment
Experience working cross-functionally with creative, product, and analytics teams
Strong written and verbal communication skills, including the ability to present to senior leadership
Previous experience in fantasy sports, mobile gaming, or consumer apps is a plus, but not required.

Company-subsidized medical, dental, & vision plans
401(k) plan with company match
Annual bonus
Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
Generous paid leave programs, including 16-week paid parental leave and disability benefits
Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
Company-wide in-person events and team outings
Lifestyle enhancement program
Company equipment provided (Windows & Mac options)
Annual performance reviews with opportunities for growth and career development

Senior Manager, Paid Social User Acquisition

Key skills